Introducing CardLink: Turn your POS terminal into a loyalty machine!

Introducing CardLink: Turn your POS terminal into a loyalty machine!

With e-commerce businesses, both small and large, reaping the benefits of customer identification, loyalty, and AI, the pressure is on for brick-and-mortar retailers to get in on the action.

The challenge has always been identifying who’s new or already enrolled in your loyalty app. This uncertainty leads to missed opportunities to engage, retain, and reward customers. Moreover, traditional signup and redemption processes often create bottlenecks at the Point of Sale. Typically involving QR codes or requiring customers to use their phones, these methods introduce delays that frustrate customers and staff alike.

That’s where CardLink steps in. CardLink is a new way for retailers to keep track of who’s new to your loyalty app and who’s already registered, all from the POS terminal. It revolutionizes the way retailers interact with their customers by seamlessly integrating with any loyalty app and POS terminal, transforming both the loyalty and redemption experiences.

That said, you can now acquire more loyalty app downloads right from your POS terminal when a customer takes a simple action like entering their phone number.

Keep reading to learn the ins and outs of CardLink — including how to access it and make the most out of your loyalty app.

Cardlink is a plugin that seamlessly integrates with any loyalty app and POS terminal. It enables loyalty providers and retailers to easily sign up new loyalty app users and enhance the customer experience without the need for QR codes or additional apps. Whether your customers are tapping with credit, debit, or digital wallets like Apple Pay, they can effortlessly earn and redeem rewards right at the POS terminal.

Designed for enterprise retailers and loyalty providers, it helps you monetize your loyalty app and boost conversions. With Cardlink, your POS isn’t just a transaction tool anymore—it’s a powerful customer acquisition channel.

Watch Our CEO, Omar Ebeid, Demonstrate CardLink:

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While having a loyalty app helps build customer loyalty and engagement, integrating CardLink, will be a more effective avenue for acquiring more customers frictionlessly through your loyalty app.

With that said, opting for CardLink has plenty of perks. Here are three of them:

#1: More Customer Sign-Ups, Less Pressure on the POS

Operating a brand centered around a loyalty app often brings added pressure to constantly sign up new customers and manage rewards redemptions. It’s a familiar scene that can lead to frustration and missed opportunities, both for your customers and your business.

Now, think about how much smoother things could be if signing up for your loyalty program was as easy as making a payment. No need to ask if customers know about your app or if they’d like to join—CardLink handles it all in the background.

As soon as customers pay at the POS terminal, CardLink checks if they’re already enrolled in your loyalty program. If not, the process to get them on board happens seamlessly. This means no more long lines or noisy disruptions, just a smooth, quiet process that keeps everyone happy and keeps business moving.

#2: Seamless & Easy Integration

Integrating new technology often sounds like a daunting task, especially when it involves crucial systems like your POS terminal and loyalty app. But what if this integration wasn't just painless—it actually improved your existing setups? That's the promise of CardLink.

CardLink's genius lies in its universal compatibility. Whether your store uses the latest tech or more established systems, CardLink molds itself to fit seamlessly without disrupting your current operations. This plug-and-play solution connects effortlessly with any loyalty app and POS terminal you're already using, bringing a new level of simplicity to your tech environment.

#3: Unshakeable Security You Can Count On

When it comes to handling your customers’ transactions, security isn’t just a feature—it’s a necessity. That’s why CardLink is built to meet the highest standards, specifically PCI DSS.

Wondering what that means for you?

PCI DSS, or Payment Card Industry Data Security Standard, is a robust set of guidelines that ensure all companies accepting or processing credit card information do so in a secure environment.

With CardLink, we don’t just meet these standards; we make them part of our mission to safeguard your transactions. This deep commitment to security means every swipe, tap, or click is protected, giving both you and your customers the peace of mind that comes with knowing their data is in safe hands.

Cardlink simplifies the loyalty integration process into three seamless steps:

Instant Recognition:

As soon as a payment is made, CardLink quickly checks whether they’re already enrolled in your loyalty program or not.

Easy Signup:

If they're new, the POS terminal prompts them to enter their phone number, and then they receive an SMS to download your app and join the loyalty app.

Simplified Rewards:

On future visits, Cardlink instantly recognizes your registered customers and applies any available rewards automatically. No more need for customers to identify themselves over and over again. This speeds up transactions and makes the whole shopping experience smoother and more satisfying for them.

Terminal customisation

Customize your POS terminals to mirror your brand’s unique style. Each customer interaction becomes an extension of your brand experience, reinforcing brand identity and loyalty.

Personalised Customer Messaging:

Engage effectively with customers through personalized messages that welcome them at the moment of signup. These messages make a lasting first impression, setting the stage for a long-term relationship.

This feature gives you detailed insights into customer behavior, transaction patterns, and spending habits. You’ll have all the data you need to make smart, data-driven decisions. Plus, you can tailor your promotions and boost customer engagement like never before.

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What is the Implementation Process Like?

  1. Consultation and Custom Setup: Our team works closely with you to understand your specific needs and tailor CardLink accordingly.
  2. Integration Without Interruption: Cardlink's integration process respects your ongoing operations, ensuring there is no disruption as it enhances your systems.
  3. Customer Onboarding: We support you in introducing your customers to Cardlink, ensuring they understand and appreciate the new, streamlined loyalty experience.
  4. Ongoing Support and Optimization: Our commitment doesn’t end at launch. We continue to provide support and updates, ensuring that Cardlink not only meets but exceeds your expectations.

As retail continues to evolve, so too will Cardlink. We are committed to continuous improvement and innovation, ensuring that Cardlink stays at the forefront of technology and customer needs.

Future updates will focus on improving the merchant's ability to enhance their customer's experience, making the loyalty experience more personalized and engaging than ever before.


Ready to revolutionize your in-store experience? CardLink is here to help you effortlessly sign up new loyalty app members, recognize all card-paying customers in a snap, and say goodbye to the usual point of sale hassles. Why not see for yourself how smooth and rewarding your point of sale can be? Request a demo today and get ready to transform the way you connect with your customers.